Amsterdam, Netherlands – In a move that is sure to delight their passionate fanbase, Dutch giants Ajax have announced that their iconic classic logo will make a triumphant return as the club’s official emblem starting from the 2025/2026 season.
The announcement comes as Ajax prepares to celebrate its 125th anniversary on March 18th, 2025.
Speaking on the decision, CEO Menno Geelen emphasized the importance of honoring the club’s rich history and DNA.
“Ajax will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know that the majority of our fans have cherished this wish for years, and we felt that our 125th anniversary was the perfect moment to give back the classic logo to our fans and ourselves.”
Geelen went on to highlight the club’s commitment to upholding its core values and football philosophy, stating that “history has shown that we are at our best when we remain true to the Ajax DNA.” The reintroduction of the classic logo, he said, “symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future.”
The classic Ajax logo, with its distinctive red-and-white striped shield and iconic “Ajax” lettering, has long been a beloved symbol of the club.
It was first introduced in 1928 and remained the club’s primary emblem until 1991, when it was replaced by a more modern design.
Now, after 34 years, the classic logo will make its return, gradually being implemented across all of the club’s expressions and appearing on the match shirts once again.
“The 125th anniversary feels like a very fitting moment to give the logo back to the club, the fans, and ourselves,” said Ernst Boekhorst, Chairman of the Board of Directors. “We are delighted to make such a contribution.”
The return of the classic logo will be celebrated today in a sold-out Johan Cruijff ArenA, where the Ajax Legends will face the Real Madrid Legends.
This symbolic event underscores the significance of the occasion for the club and its supporters.
The decision to revert to the classic logo is a testament to Ajax’s deep-rooted commitment to its heritage and the unwavering loyalty of its fanbase.
As the club prepares to embark on its next chapter, the return of this iconic emblem serves as a powerful reminder of the enduring spirit and tradition that have defined Ajax for over a century.
