Lola Young reigns for the first time on Billboard’s Alternative Airplay chart, as “Messy” jumps two places to No. 1 on the April 5-dated tally.
“Messy” rules concurrent with its third week at No. 1 on the all-rock-format, audience-based Rock & Alternative Airplay chart, thanks to 4.7 million audience impressions in the week ending March 27, according to Luminate.
Young tops Alternative Airplay with her first entry on the list, becoming the second act in a row to do so, after Balu Brigada’s “So Cold” reached No. 1 the week before. Five acts, via four songs, have earned first Alternative Airplay No. 1s as lead acts in 2025. Prior to Young and Balu Brigada, Justice and Tame Impala on their collaboration “Neverender” and Almost Monday with “Can’t Slow Down” led for the first time.
Comparatively, just two acts notched first Alternative Airplay No. 1s in 2024. Five newcomers at the top spot as lead acts this year, and as of March, for that matter, mark the most in a single year since six in 2021 (I Dont Know How But They Found Me’s “Leave Me Alone,” Cannons‘ “Fire for You,” Machine Gun Kelly and Blackbear’s “My Ex’s Best Friend,” Glass Animals’ “Heat Waves” and Måneskin’s “Beggin’”).
“Messy” ranks at No. 7 on Adult Alternative Airplay, after reaching No. 5 earlier in March. It also rises 9-8 on Pop Airplay, bullets at its No. 10 best on Adult Pop Airplay and debuts at No. 30 on Adult Contemporary.
On the most recently published, multimetric Hot Rock & Alternative Songs chart, dated March 29, reflecting data March 14-20, “Messy” placed at No. 2. In addition to its radio airplay, the song earned 9.7 million official U.S. streams and sold 3,000 downloads in that span.
“Messy” parent album This Wasn’t Meant for You Anyway ranked at No. 32, after reaching No. 11, on the March 29 Top Rock & Alternative Albums chart with 9,000 equivalent album units. It has earned 211,000 units to date.
All Billboard charts dated April 5 will update on Tuesday, April 1.
