Charles Schwab Corp CEO Rick Wurster is reportedly eyeing an April 2026 launch window to provide spot Bitcoin (BTC) trading services to Schwab clients.

According to RIABiz, Wurster cited a 400% increase in traffic to Schwab’s crypto website as evidence of investor interest in digital assets. The CEO predicted:

“Our expectation is that with the changing regulatory environment, we are hopeful and likely to be able to launch direct spot crypto. Our goal is to do that in the next 12 months, and we are on a great path to be able to do that.”

The Schwab CEO’s comments reflect the growing trend of traditional financial (TradFi) institutions adopting crypto products and offering services that blur the line between the digital asset world and TradFi.