OpenAI pulls promotional materials around Jony Ive deal


OpenAI appears to have pulled a much-discussed video promoting the friendship between CEO Sam Altman and legendary Apple designer Jony Ive (plus, incidentally, OpenAI’s $6.5 billion deal to acquire Ive and Altman’s device startup io) from its website and YouTube page.

Does that suggest something is amiss with the acquisition, or with plans for Ive to lead design work at OpenAI? Not exactly, according to Bloomberg’s Mark Gurman, who reports that the “deal is on track and has NOT dissolved or anything of the sort.” Instead, he said a judge has issued a restraining order over the io name, forcing the company to pull all materials that used it.

And indeed, an earlier report at Bloomberg Law noted that AI device maker IYO has brought a trademark lawsuit against OpenAI, with the judge suggesting she’s open to IYO’s argument that OpenAI’s promotional video might already be creating consumer confusion.

TechCrunch has reached out to OpenAI for comment. For now, at least, the video remains viewable on X.



  • Related Posts

    The Chainsmokers’ Mantis Ventures closes $100M third fund
    • July 15, 2025

    Mantis Ventures, the venture capital firm co-founded by Alex Pall and Drew Taggart of the electronic DJ group The Chainsmokers, has raised $100 million in commitments for its third fund.…

    Continue reading
    Meta built its AI reputation on openness — that may be changing
    • July 14, 2025

    Top members of Meta’s new Superintelligence Lab discussed pivoting away from the company’s powerful open-source AI model, Behemoth, and instead developing a closed model, reports The New York Times.  Sources…

    Continue reading

    Random News

    UN rapporteur demands global action to stop Israel’s ‘genocide’ in Gaza | Israel-Palestine conflict News

    • By gonews
    • July 15, 2025
    • 1 views
    UN rapporteur demands global action to stop Israel’s ‘genocide’ in Gaza | Israel-Palestine conflict News

    The Chainsmokers’ Mantis Ventures closes $100M third fund

    • By gonews
    • July 15, 2025
    • 1 views
    The Chainsmokers’ Mantis Ventures closes $100M third fund

    2025 Penn State Football Schedule; Printable, Matchups and TV

    • By gonews
    • July 15, 2025
    • 2 views
    2025 Penn State Football Schedule; Printable, Matchups and TV

    Israel Kills Elected Palestinian Official Faraj al-Ghoul in Gaza Airstrike 

    • By gonews
    • July 15, 2025
    • 1 views
    Israel Kills Elected Palestinian Official Faraj al-Ghoul in Gaza Airstrike